The Career Services Experience: More Personal and More Valuable in 2012
Perhaps Career Services finally getting its share of the spotlight and I think 2012 is going to be its year. It won’t just be something colleges and universities contemplate – schools will in fact start putting resources towards Career Services and implementing the processes and tools to more effectively place students.
I recently had the opportunity to contribute an article in Today’s Campus where I talked about “Improving the Career Services Value Proposition for Each Student.” We all know that Career Services is important from a regulatory perspective, but Career Services also can be a valuable differentiator that drives students to your institution.
There is a tremendous opportunity to leverage the Career Services organization within your school to be a true service provider for each individual. Colleges can become more than job banks, offering a higher level of service to each and every stakeholder.
So how do you get there?
- Build the right organization
- Know your audiences
- Engage your audiences
- Evaluate your success
In 2012, let’s make it a point to offer students more than the same career fairs and job interviews as their peers. Let’s make it a point to move beyond the role of advisor to really facilitate the complete job search and match process. Let’s make it a point to deliver a truly personalized Career Services experience.
The result will be a win for students, a win for employers and a win for your institution.
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